About
As a brand built by black women, we exist to embolden women like us to confidently embrace their natural beauty. Through expertly- crafted, responsibly sourced, and tailor-made beauty experiences, our vision is to give melanin-rich skin the attention it deserves.
Founded by Semuhle Chauke, Muhlez Beauty is a bespoke beauty brand created especially to nourish and protect. Our innovative formulations harness the healing and nurturing properties of pure African botanicals to offer luxurious rejuvenating products that can help every woman achieve radiant skin.
Semuhle Chauke
SOCIAL MEDIA
Our story
Growing up in Umlazi, KZN; Semuhle was surrounded by nature, a myriad of trees and fruits of the land, thus inherently understood that the earth provides us with everything we need.
After graduating from high school, she was given an excellent opportunity to work as a model in Cape Town. As a model, she represented Ponds and later became the face of Nivea Africa. This was true destiny alignment, as she had always been fascinated by all things beauty.
Her work with various beauty products sparked a keen interest and passion for the actual ingredients that were used to formulate these products. It is this very curiosity that gave birth to the beginnings of what is now Muhlez Beauty.
Combining her basic knowledge of plants and trees, she began to experiment with a number of ingredients in order to maximise the results of the beauty products that she was using.
Through this process, her innate apprehension that it is the nature of things to heal themselves solidified her belief that the same exists for our skin and that is why she uses only the highest quality natural ingredients that support skin’s regeneration & self-healing.
Semuhle’s values are rooted in embracing African beauty standards, and her vision is to contribute to the decolonisation of global beauty standards, that are based more on vanity rather than inspired by natural beauty and true femininity.